At Bakers Dog Food, we respect the privacy of our website visitors and customers. This Privacy Policy explains how we collect, use, and protect your personal information.
Please read this policy carefully to understand our practices regarding your personal data and how we will treat it.
Scope of This Policy
This policy applies to information we collect about you when you interact with us through our website, mobile apps, social media pages, email newsletters, offline registration forms, surveys, promotions, or customer service communications.
It does not apply to any other website, app or organization we link to. Please consult their privacy policies for details on how they handle your personal information.
Information We Collect
We only collect information relevant to providing you excellent service as a customer or website visitor. This includes:
- Contact details like name, email, phone number and postal address when you create an account, make purchases, submit inquiries, register for our newsletter, enter competitions, or request information.
- Payment information such as card details and billing address when you purchase products or services to process your transactions.
- Product preferences such as pet types, breeds, ages, allergy information, dietary needs and preferences to make appropriate recommendations.
- Interests and favorites such as brands, products, recipes or articles you show interest in to personalize promotions and content.
- Communications content including emails, chat transcripts, and notes from phone calls to provide customized support.
- Website usage details like pages visited, links clicked, videos viewed and buttons pressed to analyze site performance and improve user experience.
- Social media interactions such as likes, shares, comments, and groups participated in to engage with our community.
We collect information directly from you when you provide it, as well as automatically through use of cookies and similar technologies. See the Cookies section for more detail.
How We Use Your Information
We take data privacy seriously and will only use your information when we have a valid legal basis to do so, including:
- To complete purchases and fulfill orders for products or services you request.
- To respond to inquiries and provide customer service you request.
- To send communications like emails, newsletters, offers or updates you sign up for or consent to receiving. You may opt out any time.
- To improve our website based on usage analysis, feedback, and testing to ensure user satisfaction.
- To customize the content and advertising you see to be more relevant to your interests.
- To notify you about changes to our policies, terms, or services that may affect you.
- To prevent fraud, criminal activity, or misuses of our website, products, or services.
- To comply with legal obligations like subpoenas, court orders, other legal process requirements, or regulations.
- For any other purpose disclosed at the time of collecting information or that you authorize.
We will not use your information for any undisclosed or unauthorized purposes.
Sharing Your Information
We do not sell, share, or disclose your personal information to any third party companies except to complete services you request. This includes:
- Service providers working on our behalf under nondisclosure agreements like payment processors, shipping agents, email providers, marketing tools, and our website host.
- Successor entities if we are sold, merged, bankrupt, liquidated, etc. so they may continue servicing your account.
- As required by law through court order, subpoena, or other mandatory government request.
Any third parties receiving your data are contractually obligated to keep it confidential and secure, and may not use it for any other purpose.
Your Rights Over Your Information
You have rights over how your personal information gets used under certain privacy laws, including the EU General Data Protection Regulation. These may include rights to:
- Access the personal data we hold about you through a Subject Access Request.
- Rectify/Correct any inaccurate or incomplete personal data we have about you.
- Erase your personal data from our systems and records in certain circumstances such as withdrawing consent.
- Restrict/Block the processing of your personal data in certain cases.
- Object to us processing your data for direct marketing, profiling, or research purposes.
- Data portability to obtain and reuse your information across different services in certain situations.
- Complain to an EU data protection authority or launch legal proceedings about how we handle your data.
We will honor valid requests relating to these rights as required under applicable laws. Note that exceptions may apply if we have compelling legitimate grounds for processing your information.
Data Retention
We retain personal data as long as is necessary to fulfill the purposes outlined in this privacy policy, subject to limitations stipulated by applicable laws. We may retain certain information as required or permitted by law, such as transactions records, tax records, legal dispute records, or for legitimate business purposes.
When your personal data is no longer needed, we securely delete or destroy it.
Cookies
Our website uses first-party and third-party cookies to enable features and functionality, gather analytic data, and display relevant advertising.
First-party cookies are placed directly by us to enable core functionality like shopping carts, logins, wishlists and preferences.
Third-party cookies are placed by trusted partners we work with to provide analytics services, serve ads based on your browsing across sites, enable social media features, etc. These partners adhere to applicable privacy laws and restrictions when handling your data.
You can control placement of first-party and third-party cookies through your browser settings and other tools. Blocking cookies may disable certain website features and affect your user experience.
See our Cookie Policy for detailed information on the cookies we use.
Online Advertising and Social Media
We use online advertising, such as Facebook ads and Google Ads, to reach people who may be interested in our products based on activity on other sites.
We also have social media accounts like Facebook, Instagram, Twitter, YouTube, etc. Any information we collect through our advertising and social media activity follows the policies of those sites. Please review their privacy policies to understand how they handle your personal data.
We try to advertise responsibly based on anonymous factors like keywords, interests, demographics and contexts. However, if you see one of our ads and prefer not to receive similar advertising, you can request to be opted out by following the instructions in the DAA Consumer Choice Page.
Opting Out of Communications
You can opt out of non-essential communications from us like promotional emails, text messages, postal mailings, and phone calls. Simply click the unsubscribe link at the bottom of any marketing email or contact us directly with your request.
Even if you opt out of promotional communications, we may still need to contact you with important information about your account, purchases, service issues, etc.
International Data Transfers
We are based in the UK and the EU. If you interact with us from outside the EU, please be aware your data may be transferred, stored and processed within the UK or the EU where our servers are located. These locations follow comprehensive data protection laws, safeguards and mechanisms like Standard Contractual Clauses.
Data Security
We have implemented technical and organizational measures designed to protect your personal data from unauthorized access, use, or disclosure. However, no system involving transmission over the internet can be guaranteed 100% secure. So while we make every effort to secure your information, we cannot guarantee or warrant complete security.
Children’s Privacy
Our website and services are intended for general audiences over the age of 16. We do not knowingly collect personal data from children under 16 without consent from a parent or guardian. If you believe we may have collected unauthorized information from a child, please contact us so we can investigate and delete that data promptly.
Privacy Inquiries and Concerns
If you have any questions about this policy or concerns around how your personal data is handled, please do not hesitate to contact us at:
Email: [email protected]
Phone: +44 330 123 4567
Postal Address: Bakers Dog Food Ltd., 123 Pet Lane, London, UK SW19 2TE
You may also lodge a complaint with the data protection authority in your country if you feel your privacy rights have been violated. We appreciate the opportunity to address any issues you may have before escalation.
Changes to This Policy
We may occasionally update this privacy policy to reflect changes in our data practices, relevant laws and regulations, new site features, and customer feedback. We encourage you to review this policy periodically to stay informed on how we are protecting your information.
The Effective Date at the top of this page indicates when the current version took effect. Any modifications will take effect once we post the updated policy with a new effective date.
Contacting Us
If you have general inquiries or suggestions regarding our website, products or services, please visit our Contact Us page. For media inquiries, please email [email protected] or call our media line at +44 203 456 7890.
Cookie Policy
This Cookie Policy explains what cookies and similar technologies are, why we use them and how you can control them when visiting bakers-dog-food.co.uk, our related domains, and mobile applications (collectively, our “Site”).
What are cookies?
Cookies are small text files containing small amounts of data which are downloaded and stored on your device when you visit a website. Cookies allow the website to recognize your device and remember information about your visit.
There are many purposes for cookies, including enabling core functionality, understanding how the site is being used, improving the user experience, and customizing advertisements.
Types of cookies we use
Essential Cookies: These are strictly necessary to provide our services and enable core features like shopping baskets, account logins, wishlists and online payments. They cannot be disabled without severely impacting the user experience.
Performance Cookies: We utilize analytics and other tracking technologies to better understand how our site is being accessed and used. This helps us evaluate and improve site performance and user experience. Some examples include Google Analytics, Clicky, Hotjar and Yandex.Metrika.
Functionality Cookies: We use functionality cookies to remember your preferences and settings such as language, region, account login details, privacy choices, and other customizations for an enhanced experience. They can also be used to provide services you request like commenting, sharing content with social media, or watching videos.
Advertising Cookies: We partner with third party advertising companies to serve targeted ads to website visitors across the internet. They may use cookies to build profiles based on your interests, browsing history across websites and devices, demographics, interactions with our communications and services, and other inferred preferences for the purpose of showing you more relevant digital promotions. You can opt out in the DAA consumer choice page.
Social Media Cookies: These cookies allow visitors to our site to connect with social media platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn and others. This gives us an alternative channel for communicating with our audience and allows us to enrich the site experience by presenting content from these platforms. The individual social media platforms handle your data under their own privacy policies.
Managing cookies
Most browsers allow you to disable or delete cookies entirely. However, opting out of strictly essential cookies will impair core functionality resulting in a less than ideal experience.
You can typically see and control cookies through your browser or device settings, including:
- Deleting or blocking specific cookies
- Blocking cookies from particular domains
- Blocking third-party cookies
- Browsing privately or incognito to avoid saving cookies
- Opting out of tracking by analytics services
Refer to your browser or device’s help material for specific instructions on how to manage cookies.
Changes
We may update this Cookie Policy from time to time to reflect changes to our Site, cookie uses or relevant laws and requirements. The Effective Date at the top indicates when this version took effect. Any changes become effective when we post the revised Cookie Policy.
Contact Us
If you have any questions about our use of cookies, please email [email protected] or write us at:
Bakers Dog Food Ltd.
Attn: Cookie Policy
123 Pet Lane, London, UK SW19 2TE
